Ken Greeff
Software Engineer, Australia
I'm a software engineer and entrepreneur with a passion for building great software products. I was a co-founder of Realbase, a software company that helps real estate agents manage their business more efficiently which we sold in 2022 for $180M. I'm currently building Clipflow a purpose-built tool for planning & creating content with your team. When I'm not building software, you can find me in the gym or outdoors, as fitness is a huge part of my life and something that I'm truly passionate about.
4 Strategies That Helped Build a $180M SaaS
We grew our business from zero to $180 million, starting in a small garage.
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Systems and Automation are Getting In Your Way
It's easy to fall into the trap of thinking that more systems and tools will solve all your problems
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I Used This Trick to Build a $180M Business
You're not broken, you just haven't figured out how to focus yet.
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Big Business "Advice" Will Ruin Your Startup
Big business advice doesn’t work for small teams
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Use the Unscalable to Your Advantage
If you introduce automation too early, it can quietly kill your business
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I Got Let Go From the Company I Started
After spending a decade building a successful business, I was suddenly made redundant.
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Does This Rails Structure Actually Scale?
Worried your Rails app’s folder structure won’t scale? In the MVP phase, it doesn’t matter.
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Where do your users come from? (Make sure you store this)
This is how we're currently tracking our ads on scale
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Why I Stopped Coding
I haven't really written any code for the last 2 months and here's why you probably shouldn't either if you're trying to launch your startup.
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Watch Me Migrate Our Production App Data (High Stress)
We recorded the full process of migrating our production AWS infrastructure from Australia to US East
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Why does no one group notifications?
There's a reason no one groups notifications... because it's a nightmare BUT when done right, it can be a super powerful way to manage a lot of tasks and projects.
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Verify Webhooks with Hash Signatures in Rails
We're securing our Webhooks with hash signatures in Rails for our platform, Clipflow!
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Create a Webhook Frontend Using Inertia in Rails
Today we're building the frontend for our shiny new webhooks in Clipflow
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Custom Delievery Methods with Noticed Gem in Rails
Build custom delivery methods into your Rails application with the Noticed Gem.
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