Ken Greeff
Software Engineer, Australia
I'm a software engineer and entrepreneur with a passion for building great software products. I was a co-founder of Realbase, a software company that helps real estate agents manage their business more efficiently which we sold in 2022 for $180M. I'm currently building Clipflow a purpose-built tool for planning & creating content with your team. When I'm not building software, you can find me in the gym or outdoors, as fitness is a huge part of my life and something that I'm truly passionate about.
The Best Founders let Mum Handle the Accounts - Week #98 Building a Software Business (...again)
I've been building a project management system for content for 687 days. This is what happened in week 98.
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Before You Give Up On Your Business, Try This...
Building a SaaS is incredible, but it's not easy. Every day you're throwing new challenges and roadblocks that can slow you down. Add enough of these together, and you probably feel like giving up. But before you do, try these three things...
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7 Key Lessons From Building a Business (Zero to $100M+)
I'm Ken. My brothers and I built and exited our SaaS company a few years ago. Here are the key lessons we learned along the way...
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NPM Got Wrecked, Secure Your Systems - Week #97 Building a SaaS (...again)
After building a software business (again) for 679 days, it's been another chaotic week.
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How to Get Your First Customer for Your SaaS
Someone recently asked me, "How do you get your first SaaS customers?"
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Turn Hard Conversations In To Wins - Week #96 Building a SaaS (...again)
After building a software business (again) for 673 days, I've had to have yet another hard conversation.
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Focus on this ONE Metric and Beat Every SaaS
Most founders obsess over revenue and profit while completely ignoring the one true indicator of whether their business will survive or die.
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Deployed our new onboarding flow and ad campaign - Week #94 Building a SaaS
I've been building a software business (again) for 659 days. Here are 3 take aways from this week.
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Building a Startup (Again) | Episode 1
After selling my last business that I built with my brothers, I'm doing it all again but was the last time just luck?
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My 450th Anxiety Attack - Week #95 Building a SaaS
After building a software business (again) for 665 days, I've had my 450th anxiety attack.
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Product Roadmaps Will Sink Your SaaS
Everyone says you need a 5-year plan to build a successful business, but I'm here to tell you that's a scam.
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4 Strategies That Helped Build a $180M SaaS
We grew our business from zero to $180 million, starting in a small garage.
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Systems and Automation are Getting In Your Way
It's easy to fall into the trap of thinking that more systems and tools will solve all your problems
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I Used This Trick to Build a $180M Business
You're not broken, you just haven't figured out how to focus yet.
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Big Business "Advice" Will Ruin Your Startup
Big business advice doesn’t work for small teams
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