This one thing kills more businesses than anything and it's way more common than you think.

The longer you're in business the more competitors are going to pop up over time.

But there's one thing that always helps me sleep at night...

The battle is won in the mundane.

The ultimate winner is the person who can sit in the boredom for the longest period of time.

Thankfully, we built a business over 10 years and learnt how to do this really well.

What I've noticed in the current day and age where you can build anything in 5 minutes - you never stick to one thing for a long period of time.

You never learn the intricacies of the niche you're in and you never become the master.

So how do you win?

You embrace the boredom and realise this is where everyone gives up.