Every week, new AI tools promise to automate marketing and save you time. But here’s the truth: if you introduce automation too early, it can quietly kill your business before it ever takes off. In this video, I share the pros and cons of automation, real case studies where it worked (and where it failed), and why doing the unscalable first is the key to long-term growth.

Whether it's zapier, manychat, n8n, clay, instantly.ai or any of the others, there's a few things you need to know before you start automating the entire business out from under you.