After building a software business (again) for 673 days, I've had to have yet another hard conversation.

Hard Conversions

If an employee is not succeeding - it's your fault.

Unfortunately, in the early days of a business, you're spread extremely thin and have very little time.

So you need to find people that can execute with minimal guidance.

The hardest pill to swallow as a founder is that the success of your employees is actually determined by your input.

Having hard conversations early is extremely important even though they can be very uncomfortable.

How do you approach hard conversations?

Quality Over Quantity

This week we tried something completely different.

Instead of my usual dot points and 10 minutes of recording at my desk - we opted for multiple days of scripting, filming and reviews to create the most value per minute.

We're firm believers in creating a lot of content as a way of finding out what the audience cares about.

But @Caleb Ralston says it best "Quality is determined by your audience, not by you."

Cold Email Doesn't Work

Cold email doesn't work... or at least that's what I thought when we first tried.

There are businesses out there using cold outreach as their main acquisition channel.

We're giving it another go with all the lessons we've learned along the way.

The messaging is stronger. We've got social proof. And the tool is better.

Just because something doesn't work once when you tried it - doesn't mean it doesn't work.

Can't wait to see what next week brings.